"I'm not offended by all the dumb blonde jokes because I know I'm not dumb... and I also know that I'm not blonde."Dolly Parton
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Good Domain Names
Good Domain NamesBy Clare Lawrence 13th September 2003 Clare is the CEO of Discount Domains Ltd a leading UK domain registrar No matter what domain name you buy its unlikely to be worth $ millions straight away, but with some careful though and ...
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Probably you have heard some facts about the domain name Whois search and query. Well, the domain name Whois search and query are just some of the common terms that the world of domain name carries. So for those who are not really familiar with these ...
What is Domain Name Backordering? Watch Out For This One!
What is Domain Name Backordering? Watch Out For This One!By: Martin LemieuxDomain names are the hottest net-real-estate on the internet. It's no wonder services like: "Domain Name Backordering" is available to the public. Can someone really backorder your ...
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In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.
Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would agree that a good domain name should:
1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.
What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com" can be as effective as a short domain name "superduper.com" depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is use.
Having a catchy long domain name such as http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com/ would definitely helps to draw attention to your business promotion rather than promoting your website name http://www.yourcompanyname.com which is mundane.
When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com, you can communicate a short sales message before driving them to the appropriate web page.
Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.
About the Author
Justin Koh is a freelance writer whose articles have appear in most major ezines. You can find more of these at: http://www.domainnamecenter.info
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
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