"Mine was the role of the oilcan in making the machinery clunk around."Hugh Casson
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Information on Domain Names
It's been two years since John started his online business. He is very much satisfied with his current web host whose services he acquired one year ago. Today John is relaxing in his chair and thinking about the initial days when he spent many hours on ...
Private Domain Names
When you register a domain name, ICANN (the domain names governing body) requires that your name, email address, mailing address, and phone number are made publicly available. Anyone can see your personal information using a Whois lookup anywhere and ...
"What You Did Wrong With Your Domain Names!"
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in ...
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Choosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business. You are going to need to give this decision some real thought.
It is very likely that you have a name in mind already. Something catchy, perhaps? Something that has meaning to you. Maybe you always wanted to name your business after you grandchild, or your favorite pet. I strongly urge you to reconsider.
In the very informative book, The Invisible Touch, Harry Beckwith has some unique ideas about naming a business. He touches on saying your proposed name out loud, slowly. How does it really sound? He cites the name Facial Aesthetics. Sounded out slowly, it becomes 'fa shil ass thet icks'. Doesn't sound so good now, does it? Get opinions from others, and then really listen to what they have to say, objectively.
The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named "Heather's Feathers". So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter's name. Consider what you would think of when you see a business name.
You may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!
You also run a risk if you choose a name that is too, let me say. mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don't choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not going to be memorable, and you run the risk of people misspelling it and not being able to find you. Watch out for the use of dashes, too. People don't expect them, so instead of visiting your site, Pickles-R-Us, they could wander to your competitor 'pickelsrus' instead. Trying to be clever and tweak a competitor's name could backfire on you.
If the name that you really want is not available as a .com, go and look at the .com site before you choose .net, or one of the other extensions that are becoming available, such as .info and .tv. People think .com first, and if they are looking for you and put .com in by mistake, you sure don't want them to end up at some porn or hate site.
You are going to have to live with your choice of domain names for a long time. Take your time and choose wisely.
About the Author
Sibyl McLendon is the owner of Spirit Web Design http://www.spirit-webdesign.net. She has been designing
sites for 3 years. Visit Spirit Web Design for
useful information on website marketing.
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