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"The great leaders are like the best conductors - they reach beyond the notes to reach the magic in the players."

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Featured Email Marketing Articles

10 Steps to Proper Email Marketing Relationship
It doesn't matter how big or small your company, or how famous its name. The internet is the great leveler when it comes to marketing, and email marketing works the best--and it works for most every company. In fact, it may actually work better for the ...

How To Earn $60,000+ A Year With Permission Email Working 30 Minutes A Day!
HOW TO EARN $60,000+ A YEAR WITH PERMISSION EMAIL MARKETING WORKING 30 MINUTES A DAY ! by Dan Rollins (c) 2002 ============================================================ To be frank, $60,000 a year with proper email marketing is conservative. ...

Ten Ways To Promote Your Site And Increase Traffic
Copyright 2005 Keith GlosterWebsite promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time. The more people who ...




10 Benefits Of Submitting Articles To E-zines
 
Copyright 2005 Keith Gloster
Submitting articles to ezines and newsletters is a great way to generate a steady and continuous flow of free targeted traffic for your website.
However, most inexperienced marketers who use this method inconsistently, overlook the other valuable benefits of article submission which are as follows:

Relationship building - Periodically submitting articles to ezines and newsletters allows you to build relationships with ezine/newsletter owners and their subscribers.

Credibility - If you can write articles that provide value and benefit for the ezine/newsletter owner's subscribers, you can begin to establish trust with the list owner and her subscribers.

Long-term exposure - Most reputable ezine owners archive back issues of their ezines. And if you write good well- targeted keyword-rich articles, your content may be archived in the list owners back issues for continuous exposure.

Pre-selling - If you can write articles based on the criteria above, you'll be able to successfully use articles to educate or pre-sell your target audience on the benefits of your offer prior to their arrival on your website.

If I haven't pre-sold you on the value of writing and submitting articles to ezines yet, here are 10 additional benefits for you to consider:

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e- zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

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Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at:
http://www.free-mlm-leads-generator.com




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StrongMail Expands Email Marketing Product Line to Meet Increased Demand From SMBs (Marketwire via Yahoo! Finance)
StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced the StrongMail® Message Studio Express Bundle as a new addition to its product line designed to address growing demand from small-to-midsize businesses. Offered exclusively from StrongMail's growing network of value-added reseller partners, this cost-effective package is ...

Leading email marketing experts Pure360.com see a 70% leap in profits (e-Consultancy)
With so much doom and gloom on the economic front, it’s refreshing to see a company that isn’t just ‘riding the storm’ but which is going from strength to strength, at an extraordinary pace. Brighton-based email marketing company Pure360.com has just released its results for the financial year 2007/8....

iPost Appoints Craig Kerr Vice President of Marketing (Business Wire via Yahoo! Finance)
NOVATO, Calif.----iPost, the industry-leading provider of strategic email marketing solutions, today announced that industry veteran Craig Kerr has been appointed vice president of marketing.

ExactTarget Releases SMS Field Guide with Text Messaging Marketing Tips (Business Wire via Yahoo! Finance)
INDIANAPOLIS----ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing ExactTarget’s Field Guide to SMS to educate marketers on the best ways to use SMS text messaging to meet subscribers’ needs.

Wyndham Hotel Group International Appoints Marketing Executive (Hospitality Net)
Wyndham Hotel Group International today announced the appointment of Andrew Dufty as vice president of international marketing. He is responsible for developing and executing marketing plans in Europe, the Middle East, Africa and Asia Pacific region including brand initiatives, advertising campaigns and promotions for Wyndham Hotel Group’s nine hotel brands outside of North America.