"When I have been asked during these last weeks who caused the riots and the killing in L.A., my answer has been direct and simple: Who is to blame for the riots? The rioters are to blame. Who is to blame for the killings? The killers are to blame."Dan Quayle
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Microsoft CRM Customization
Microsoft CRM customization techniques are very diversified and based on the whole spectrum of recent Microsoft technologies. The main terms you should know are: Microsoft CRM SDK 1.2 and Visual Studio.Net 2003. And of course you should be familiar ...
Showing and Hiding HTML elements using Layers
A long time back I visited a site that had a very fancy, animated navigation bar. Now, as a professional web developer, I'm not in favor of DHTML-supported, fancy navigation bars, but it was very fascinating. What they had done was, whenever you hovered ...
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HTML (Hypertext Markup Language) is the language of the web - every website out there is written in some kind of HTML. Because of the rapid evolution of the web, though, HTML grew quickly in a very unplanned way, which can lead to problems if you're not ...
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With the increased use of popups on sites - when you enter, when you leave, while you are there - Popup killers (or stoppers) are all the rage.
Companies use Popup killers as a marketing tool for frustrated webusers - they kill the Popup, the webuser uses their service be it as an ISP or Toolbar.
New ISP Disks, Toolbars, and Browsers all now come with some form of Popup killer. While we all want to stop the
frustration of having several popups being delivered while surfing around the web, to the webmaster a Popup killer can totally kill a site's normal functionality.
** What do I mean?
If I said rename a Popup killer to a Javascript killer,(which is how some Popup killers work), then you will get thegist!
With some SEOs advocating hiding links that they don't want a search engine to spider or to hide affiliate links within Javascript functions, having a user visit your site with a Popup killer enabled could kill more than that annoying Popup.
It could mean that when a user clicks on your apply button or affiliate link, it won't work! The user can click on it as often as they like. It won't work!
This could be costing you sales and applications.
** We tested it out!
We tested this on our Loans site (www.polarloans.co.uk). We delivered 1,000 visits to the site where the application process was a javascript function. We had 1 application.
We then switched the apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.
The only on-page changes were the Apply button links and we drove the visits via PPC spend.
** What can you do?
It maybe time you looked at the major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.
You can always change them back if you need to but consider the potential revenue option.
It certainly has worked for us!
About the Author
Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries
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