"I frequently tramped eight or ten miles through the deepest snow to keep an appointment with a beech-tree, or a yellow birch, or an old acquaintance among the pines."Henry David Thoreau
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Let's face it, building an Internet business isn't easy. How do you get customers? How do you keep them? What's the hook besides just being another person selling another something, like everyone else trying to get rich quick on the Internet.
The trick it to position your product around something greater and more sustaining, and there's a field specifically designed to make this possible. It's called coaching! It adds the synergy that can get you launched.
Become a certified professional coach and you immediately stand out from the crowd. You give yourself credibility with your customers, and hugely increase your influence-base. You immediately operationalize your product. The person can see it as part of their life. You become someone who meets needs, not someone who just sells a widget.
Coaching developed because it was needed. It's a source for people who want to make positive changes in their lives. The typical profile of a coaching client is someone motivated, educated, above the mean in income. Coaching is Internet-driven, conducted mostly by phone, so you have people already Internet savvy, ready and willing to buy.
Becoming a certified Wellness/EQ Coach is a simple process. It's fresh, it's new, and EQ is so hot. It's an investment in your business that will allow you to get more customers and clients, keep them longer, and recruit more sellers under you. The major goals are getting your clients on auto-ship and getting others to sell for you. Being a coach attracts more qualified people your way. You can swing a much wider net.
As a certified Health Coach and EQ Coach you become a person who can meet many needs that are inter-related in ways that makes sense to your clients and customers and have a powerful synergy.
Here's an example. We know that emotions effect the immune system, and that the immune system is, quite literally our health. We have antibiotics for infections, but there is nothing for a virus like flu or Bird flu. Your immune system is your FIRST line of defense against a bacteria, and your ONLY line of defense against a virus. But don't take my word for it, I'm not a doctor, ask your own doctor about viruses.
Now here's how it works.
If I'm coaching someone who's stressed, or looking for a more balanced lifestyle, of course they are going to need to look at all the parts of their life - emotional, mental, physical and spiritual. (These folks trying to get on the bandwagon with "SQ" and things like that are missing the boat - it's all in EQ.) Once I assess their situation, I can recommend many things. I can offer coaching on EQ after they take The EQ-Map (http://tinyurl.com/z94t ) and we find out where the deficits are. My ebook, "About Changing Beliefs, Self-limiting Thoughts and What to Accept," (http://www.webstrategies.cc/change_your_beliefs.html ). A good dietary supplement like DefenseBuilder from Arbonne ( http://susandunn.myarbonne.com ). Club Vivo Per Lei / I Live for Music ( www.susandunn.cc/vivoperlei.htm ), for stress relief. I think we all intuitively know that one answer, like "get a daytimer" or "exercise more" isn't going to do it. You want to have a smorgasbord for your potential customers and clients.
If they're stressed at work or want to advance, they might need EQ coaching, my ebook, "How to Build Your Career with Emotional Intelligence (http://www.webstrategies.cc/ebooklibrary.html#careerEQ ), or "Mobbing and Bullying" (http://www.webstrategies.cc/ebooklibrary.html#mobbing ), new cosmetics and a makeover ( http://susandunn.myarbonne.com ), and the StrengthsFinder Profile from "Now Discover Your Strengths" (http://www.amazon.com/exec/obidos/ASIN/0743201140/susandunnmome- 20 ) .
Or let's say they're single and looking for a great guy. I can offer "Midlife Dating Survival Manual for Women," membership in MillionaireMatch (http://www.MillionaireMatch.com/i/af3005921 ) or eHarmony (http://tinyurl.com/2lyea ), individual coaching, cosmetics and a makeover, and individual coaching in EQ, because that's what drives successful relationships.
You can see how when you're a certified Wellness/EQ Coach, you're positioned uniquely, and you're a one-stop shopping center. You can plan a strategy of quality services and products, offering your clients and customers what they intuitively know works.
The formula for successful network marketing: Take a look at your product. Get certified as a coach. Then father other passive revenue streams around it, and promote it all, as a synergistic package, from your website, articles on the Internet, and blog. (Don't forget to ping your blog - http://www.technorati.com/ping/ .
About the author:
©Susan Dunn, coach trainer, wellness and EQ coach, and Arbonne consultant, http://www.susandunn.myarbonne.com. Watch your network marketing take off. Let me help you build a synergistic package as a certified coach that positions you uniquely and adds many strategies for promoting your products and services. Everyone wants to be financially independent. Let me help you reach your dream
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