"The awareness of the ambiguity of one's highest achievements (as well as one's deepest failures) is a definite symptom of maturity."Paul Tillich
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Is There Network Marketing Without Hype?
Copyright 2005 Gobala KrishnanWhen I was first exposed to network marketing at the age of 23 and introduced to the idea that any average person can take control of their destiny for a better future, I could see new light of hope. You see, for me, life had ...
Ok; They Built My Downline. Now What?
I've seen a huge increase in ads relating to Network Marketing Companies where your sponsor promises to build your downline. I am sure that some of them are on the shady side. That's the way it is. However, I have personally seen some very respectable ...
The Quest for Passive Income
Passive Income, residuals, royalties three ways to get paid multiple times for a one-time effort. You write a song in 1970 it gets covered by many artists. Each artist sells many albums or radio stations play your tune and Presto! you get a royalty check ...
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With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers.
Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level marketing (MLM) or network marketing] as the way to successful marketing.
Others may say the Web has made traditional marketing obsolete. I say the Internet has expanded our capabilities, created new ways of doing business, and radically changed business dynamics. It has not, however, changed the foundation of marketing.
Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution), and promotion - whether you tack on added P's and C's or not, are still very much alive. Strategic thinking, segmenting, and targeting can still earn you a competitive advantage.
Marketing still means determining what our customers need and want, planning how we are going to meet those needs and wants, and then implementing our plan.
We still have products, services, and ideas to sell at some price. We still deliver to our customers via some means of distribution. We still promote and we still advertise. Those are the basics. Those basics still exist and always will.
What *has* changed is the business environment. Companies compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in a not even conceivable in the pre-Internet age.
In some industries, the Internet has lowered the cost of entry so that entrepreneurs - many times from a home office - have entered the competition. The changes in competitive environment are numerous. What have also changed are marketing strategies and the marketing programs we have available to implement those strategies.
These have changed, but basic marketing has not. Superior marketing is and always has been analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It is the way to customer satisfaction and increasing profit. It is the process of:
1) Analyzing your customers and the business environment in order to
2) identify key opportunities to better and more profitably meet customer needs,
3) figuring out how to act on those opportunities, and then
4) implementing your plan.
The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not required. The logic of the action is what's important.
By applying the basic marketing process both online and offline, your chances of success skyrocket.
Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing.
Bobette offers a range of marketing plan tools to fit your business and budget. Find out more at http://www.HowMuchForSpider.com or visit the Web Site Marketing Plan Network, http://WebSiteMarketingPlan.com.
Copyright 2004 Bobette Kyle. All rights reserved.
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