"Posterity: you will never know how much it has cost my generation to preserve your freedom. I hope you will make good use of it."John Quincy Adams
|
| |
Google Is Much More Than A Search Engine
We all know that Google is the dominant search engine, and controls a large percentage of online advertising. But many of us -- even regular Google users -- are not aware of some of Google's other services. Most of them are presented as new ways of ...
How To Increase Your Search Engine Ranking - PART 1
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your ...
Improve Search Engine Ranking with Correct Keyword Density
If you are serious about improving search engine rankings, youneed to check the keyword density of your web site. In order todo this you must integrate proper keyword phrases within yourmeta tags and web copy. What is keyword density? This is the ratio of ...
|
|
|
| |
To carry on in the tradition of the classic e-book "Search
Engine Tactics" (as you surely know, written by Mark Joyner in
1995), I would like to propose 2 new tactics in use today.
With all due respect to Mr. Joyner, a lot has changed since 1995.
Here are two brand new tactics that the "search engine
optimization gurus" are talking about:
1. New Meta Tag: "Aesop"
If you get nothing else from this article, get this. This new
tag is popping up on sites all over the net and will
dramatically change the way people search. Essentially, this
tag breaks all Internet content into 6 useful categories. The
purpose of this is to allow surfers to more accurately and
quickly determine if a search result is, indeed, what they are
looking for. It also allows webmasters to attract more
appropriate visits to their sites. Right now, the only engine
that recognizes it is aesop.com, but I have it on authority that
others are preparing to start recognizing the tag as well.
For more information, here is the official aesop meta tag site
(includes a free tag generator) - if you don't already have this
tag on all of your pages, it's critical that you do this right
away:
http://www.aesop.com/metatag.htm
2. CSS H1 Spoof
In the early days of the net, search engines were easy to fool.
These days, it's quite a bit more difficult, but it can be done.
However, any time you use some type of "trick" to spoof the
engines, you always run the risk of the engine catching you and
banning your domain for spamming.
OK, with that caveat, here's the trick.
Some search engines will give words found in the "H1" tag a
boost in relevancy. The H1 tag is used to specify your page's
"heading". The problem is, this heading is just plain ugly.
It's a huge point Times New Roman heading that doesn't look good
in anyone's web design book.
Here's the good news: you can get the best of both worlds using
Cascading Style Sheets (CSS). With CSS, you can specify that
the browser will render text in the H1 tag any way you please.
This is great; because, you can get both a boost in relevancy
and get better control of your page's appearance in one step.
Here's the code...
In your head tag, put the following line:
(Note that you can change any of the above variables - font
size, type, and color - as you see fit.)
Then, in the body of your document, where you want you document
"heading" or "headline", use the following code:
Text for Your Headline Here
The headline will now appear as you specified in the style code.
This is a great trick - and it's brand new.
Apply these new tactics today for some easy traffic courtesy of
your favorite search engines.
About the Author
Dr. Roger Wilcox is a well-known author and Internet Marketing
expert. Right now, he works as a professional affiliate to
prove that anyone can make a generous living on the Internet.
http://www.rogerwilcox.com
|
|
|
|
|
|
Warning: Call-time pass-by-reference has been deprecated - argument passed by value; If you would like to pass it by reference, modify the declaration of xml_set_object(). If you would like to enable call-time pass-by-reference, you can set allow_call_time_pass_reference to true in your INI file. However, future versions may not support this any longer. in /mnt/web7/31/89/51742389/htdocs/searchengines/rss2.php on line 36
 Citysearch Learns to Coexist With Search Engines (New York Times)
Citysearch is one of the oldest names on the Web, founded by Bill Gross of Idealab on the clear-headed idea that the Internet should supplant Yellow Pages and newspaper listings as the best way for people to look up local businesses and for those businesses to advertise.
Getting Search Engine Optimization Right (Law.com)
Legal marketers are increasingly using search engine optimization as consumers turn to the Internet to become more informed about attorneys and specific legal issues. Smart lawyers are proactively managing their online reputation by monitoring and influencing Web search results.
Pixsy Expands Its Video Search Business (TVWeek)
Online video search service Pixsy inked deals to provide private-label video search to five additional sites including eZanga.com, GenieKnows.com, IceRocket.com, EgoTVOnline.com and GossipGirls.com. Those Web properties will use Pixsy to power searches for video content on their sites. Pixsy is among a handful of video search engines building out its business by striking private-label deals. ...
Personalise your Google search (Stuff)
Google is giving you unparalleled control over your search results. The new feature, called SearchWiki, is designed to allow Google users greater control of search engine results by letting them re-rank, delete or suggest better pages and also to make comments on results.
Yahoo Wins T-Mobile “Default Search” Business (Search Engine Land)
Yahoo’s oneSearch will be the “default” search engine on T-Mobile’s new Web2Go portal . Yahoo has such a relationship with T-Mobile in Europe. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar “default” status on Verizon handsets.
|
