"You will find as you look back upon your life that the moments when you have truly lived are the moments when you have done things in the spirit of love."Henry Drummond
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Internet Basics: A Search Engine is Like a Librarian
Ever tell a librarian you want to find out about the Bermuda Triangle? Or maybe planting perennial bulbs? Or raising pit bulls? It probably didn't matter what you were interested in, the librarian could point you in the right direction. Yet that's all she ...
Search Engine Cloaking
Cloaking As soon as you mention the idea of page cloaking you can be sure that someone somewhere is going to jump to the conclusion that you intend to cheat the search engines. There is no denying the fact that search engine spammers have used page ...
Search Engine Ranking: Anchor Text is Key
Try an Experiment If you have a web site, try this experiment when you have some spare time. Pick a nonsense phrase, like "bed happy meatball" or anything equally silly. Make sure it's something very unlikely to appear on a web page anywhere, and make ...
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In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.
This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well, let's condition ourselves to promote everything available within your site...
Search Engine Marketing is crutial for all companies who want to succeed online. I'm sure at one point or another, you will hear how "Optimizing your site for search engines is crutial". Of course, they aren't fooling you, it is a crutial marketing tactic but, what is also crutial is learning how to use different tools to boost your search engine placements once you've optimized your site for the web.
So let's talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.
LINK EXCHANGES:
Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here's the problem, most companies that perform link exchanges daily fail to utilize it to their advantage. For ex. Let's say you perform approximately 10 link exchanges daily. For each one, you submitted your link "www.yoursite.com". What you'll want to start implementing is submitting 10 different links within your site.
Ex Link Exchanges:
A good strategy would be to open up "Note Pad" and create all the links you want to promote.
- Add each link
- Assign an appropriate title to each link
- Create an appropriate description for each link
Now all you have to do is to copy and paste each link when performing your daily link exchanges.
WRITING ARTICLES:
Do you write articles to promote your site??? If you do, then you probably have created a "Resource Box" at the end of each article right??? Good, let's change the resource box a little.
My site is host to 100's of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors) Typically only add the main page of their web site within their "resource box".
Ok, let's say you write articles about "Search Engine Marketing". At the end of the article, add a link to a page on your site that talks about "Search Engine Marketing" or something similar.
Ex. http://www.yoursite.com/search_engine_marketing.html
So with that in mind, try revising all your articles to point to specific pages on your web site.
DIRECTORY SUBMSSIONS:
Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page. This is ok though, there are literally 100's of other directories that will allow you to submit any page you want.
Experiment with this and try to change up all your links when your submitting to directories.
I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.
So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with.
Martin Lemieux
Smartads - President
http://smartads.info/top-10/download
Instantly download any Marketing Article created by Martin Lemieux for use within your web site and/or newsletter
http://smartads.info
Affordable Web Design & Web Site Marketing
support@smartads.info
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Warning: Call-time pass-by-reference has been deprecated - argument passed by value; If you would like to pass it by reference, modify the declaration of xml_set_object(). If you would like to enable call-time pass-by-reference, you can set allow_call_time_pass_reference to true in your INI file. However, future versions may not support this any longer. in /mnt/web7/31/89/51742389/htdocs/searchengines/rss2.php on line 36
 Citysearch Learns to Coexist With Search Engines (New York Times)
Citysearch is one of the oldest names on the Web, founded by Bill Gross of Idealab on the clear-headed idea that the Internet should supplant Yellow Pages and newspaper listings as the best way for people to look up local businesses and for those businesses to advertise.
Getting Search Engine Optimization Right (Law.com)
Legal marketers are increasingly using search engine optimization as consumers turn to the Internet to become more informed about attorneys and specific legal issues. Smart lawyers are proactively managing their online reputation by monitoring and influencing Web search results.
Pixsy Expands Its Video Search Business (TVWeek)
Online video search service Pixsy inked deals to provide private-label video search to five additional sites including eZanga.com, GenieKnows.com, IceRocket.com, EgoTVOnline.com and GossipGirls.com. Those Web properties will use Pixsy to power searches for video content on their sites. Pixsy is among a handful of video search engines building out its business by striking private-label deals. ...
Personalise your Google search (Stuff)
Google is giving you unparalleled control over your search results. The new feature, called SearchWiki, is designed to allow Google users greater control of search engine results by letting them re-rank, delete or suggest better pages and also to make comments on results.
Yahoo Wins T-Mobile “Default Search” Business (Search Engine Land)
Yahoo’s oneSearch will be the “default” search engine on T-Mobile’s new Web2Go portal . Yahoo has such a relationship with T-Mobile in Europe. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar “default” status on Verizon handsets.
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