"I have a very good family. I'm very fortunate to have a very good family. I believe very strongly in the family. It's one of the things we have in our platform, is to talk about it."Dan Quayle
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Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase. And from that point on, the hammering of ...
Search Engine Optimization Misconceptions
For as long as SEO has been in existence, there have been all sorts of myths about it, and the situation isn't helped by the number of so-called "experts" spreading them. Here's a list of the biggest SEO misconceptions: It's good to resubmit every week ...
Successful search engine marketing: Four 'must dos'
A few months ago, I attended a seminar on search engine marketing organized by Hitwise, the competitive intelligence provider. The event, held in our home base of Singapore where paid search marketing still has a long way to go, was an attempt at creating ...
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Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.
Ever wondered what is the market of having your own Search Engine. As of today, this is a multibillion dollar industry and it is being dominated by one search engine. Imagine ten years down the road - when everything is moving towards the internet - what huge advantage it would be to have a search engine. Why do you think, companies like Microsoft are jumping into this market.
In order to break the monopoly of one search engine, Objects Search has introduced a concept of topic search engines. They believe that if there is a search engine on a specific topic - people looking for information on that topic would prefer going to that topic search engine rather than going to a general search engine like Google. For instance- say if there is a search engine exclusively for music. If a person wants to search something on music, would he prefer going to a specific music search engine or google.
Objects Search hosted solution allows you to run your own search engine.You can have your own special search engine such as travel, games,animals, medical, software, sports, music, cars or any other category you like.They create and host custom search engine for you by indexing only those sites which meets your selected category. You can also select to index the whole web instead of some specific category.
It is a very bold concept. Right now people are very hesitant to step into this field. They think it is not possible to compete with giants like Google or Yahoo. Well look at it this way, even if you dont compete with google and yahoo, but just by being in that industry - you wud end up getting a small piece of the multibillion dollar industry pie which would amount to a lot.
Omair Aasim is the founder and president of Software Objects - the parent company of Objects Search. You can contact the author at objectsearch@gmail.com.
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