"The movies are the only business where you can go out front and applaud yourself."Will Rogers
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Search Engine Marketing
As part of your overall Internet marketing strategy, it is important to devote resources to search engine marketing. This component of your marketing mix has become increasingly critical due to the importance that search engines and directories play in ...
Seecrets On Website Promotion: Search Engine Wars – A Different Perspective
As at May 29, 2005, Google last traded price was $266 – an increase over its opening price of $100 on August 19, 2004. It is easy to be caught up by the outburst of irrational exuberance over this spectacular performance. Instead, this article tries ...
The Search Engine Soap Opera
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on. Just like the TV soaps, the search ...
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Step 1 : Website modification This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places.
Step 2 : Add tags Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.
Step 3 : Link building
a) Inbound links
Make the website available in about 100 directories and 80 search engines and trade forums to build up on number of incoming links to the website. All submissions are done manually including major search engines like Google, Yahoo and MSN.
b) Reciprocal links
1, Create a links page and make link exchanges with relevant websites.
2, Find out all competitor websites with good ranking and analyze where they have placed their links.
3, Then make sure our link is also placed there.
4, Gradual build up of relevant and quality reciprocal links.
5, Regular verification of reciprocal links.
Step 4 :Maintenance
Report on improvement in ranking on a regular basis
Re-optimization and resubmission based on client feedback
Website statistics monitoring and conversion tracking
About the author:
The aothor is specialized in organic search engine placement.
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 Chinese government campaign targets Internet porn - CIO.de
China's government launched a month-long campaign to stamp out Internet pornography on Monday, with Google's search engine topping the list of Web sites it wants to see crack down ...
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