"Sorrows gather around great souls as storms do around mountains; but, like them, they break the storm and purify the air of the plain beneath them."Jean Paul Richter
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Hiring a Search Engine Optimization Professional
In this article, we will take a look at some points to consider before hiring an SEOP (Search Engine Optimization Professional) or SEM (Search Engine Marketing) company. SEOP and SEM - the difference Briefly, a Search Engine Optimization Professional ...
Search Engine Copywriting: A Comprehensive Guide For Beginners To Content Writing For Search Engine Optimization (Continued)
About the resources Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire ...
The Importance of Search Engine Strategies
The Importance of Search Engine StrategiesBy Jason Olson - Ultimate Web Designing 07/09/02Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you ...
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The True Search Engine Secrets!
The search engines are constantly changing and a few years ago, it was very difficult to get your web site ranked. However today it is relatively easy. According to online ratings, Google & Yahoo now have over 65% of the Internet audience and we will demonstrate how you can take advantage of the traffic.
Yahoo.com
Yahoo charges a yearly reoccurring $299 fee for all business related web sites. Visit their web site for more details on this. Keep in mind when looking for a category that it helps your ranking if your keyword(S) are in the url of the category.
Example: You are a wholesaler:
http://dir.yahoo.com/Business_and_Economy/Business_to_Business/Wholesalers/
You need to think of one/two of your most important keyword(s) and make sure it is in your title of your listing. For example, if you wanted "merchant accounts", then you could name your site "Got Merchant Accounts?". For Yahoo to use the title that you desire, it must be the name of your logo. You have
two options to solve this:
1. You can change your company logo to reflect the keyword(s) you want in your title.
2. You can create a complete copy of your original web site with your new name & logo on a different domain name. One advantage to this option is you can accurately track your orders to determine if Yahoo is satisfying your needs. You need to make sure your description for your listing is well written and includes your main keyword(s) along with many others. However you want to avoid it being a list of keywords.
DMOZ.org
DMOZ is an important free search engine. Follow the same steps as for Yahoo.
Google.com
Google is constantly climbing in their reach of audiences. To be listed in Google, you will need to get your site listed on DMOZ or submit your site manually with their submission tool. They periodically update the listings about every week. They use their own technique to then rank web sites which is called PageRank. Unfortunately Google doesn't expose how it ranks web sites, but this is what we have discovered. They use a combination of how many times a keyword is in the homepage, title and along with your ranking number in their PageRank tool. Keep in mind that you need to find the right combination of how many times your keywords are displayed in your homepage compared to the current top listings. To determine your PageRank number, you need to download Google's toolbar which you can find here: http://toolbar.google.com/. They use a numbering system of 1-10. Basically the more web sites that have a high PageRank number that are linking to you, the higher your number will be. You want to strive for 6 or higher.
AOL - Netscape - Hotbot
These search engines display the results from Google along with Overtrue.com's top 3 listing called "Sponsored Listings". See more below.
Looksmart & Overture.com
Looksmart uses a "pay per click" format similar Overture.com and displays its listings on MSN, AltaVista, CNN, etc. You can get more information here: http://listings.looksmart.com/
Overture.com is a "pay per click" search engine, where the highest bidder gets to be on top. Simply put the more you are willing to pay, the higher your listing will be. We personally think Overture.com isn't a very wise investment if you are able to get ranked on the search engines (Google & Yahoo). Since most of the search engines that display their listings (top 3), also display Google's results below them such as AOL. If you are not able to get ranked on Google, then this would be another option, but it can become a pricing one.
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Curtis Stevens is with Simple Solutions which sells web site and ecommerce hosting. He is also involved with one of their subsidiary web sites called Gotmerchant.com and it is an online merchant account tutorial web site that shows people how to accept credit cards. For more information on Simple Solutions go to http://www.sshost.com or http://www.gotmerchant.com for GM.
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 Chinese government campaign targets Internet porn - CIO.de
China's government launched a month-long campaign to stamp out Internet pornography on Monday, with Google's search engine topping the list of Web sites it wants to see crack down ...
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