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"There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite."

Paul Gauguin





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Featured Technology Articles

How Top Performers Use Built-In Technology To Stay On Top
Do you ever wonder how some people consistently get what they want out of life and manage to stay on top? They seem to get the best jobs, the best raises, all the recognition -- the best life has to offer. What if you could take advantage of a very ...

Web And Video Conferencing: Who's Using This New Technology?
In the mid 1990s a few individuals and companies, seeing the potential of the relatively unknown Internet, took advantage of this new medium and got a head start on everyone else. Similarly, today a few innovative companies have enthusiastically embraced ...

Why hasn't customer service improved despite the profusion of databases and technology?
Let's not get confused here. Databases and technology are tools that we can use in our businesses. There has been a lot of emphasis on Customer Relationship Management recently which is very much about using this technology. But what has this got to do ...




The Short Run Technology
 
Say you own a training or consultation company. You probably use training manuals and instructional materials often. These can include instruction booklets, user guides, training manuals and others. From time to time you need to add or change some information in these manuals so that all materials are up-to-date. But printing a whole set of new materials every month can cost quite a lot and most companies cannot afford these. Short run printing ensures that you don't have to throw away obsolete materials and can allow you to print new manuals easier, faster and at low cost. Short run printing makes it possible to print high quality materials at shorter runs than before.

Short run printing has benefited from the changes in the printing technology and the growth of the Internet. For the first time, technology can make small print jobs economically possible. Perhaps the most expensive part of short run printing is the binding and cover. Many people have opted for simplified cover design that may be one color or unlaminated.

So why should you avail of short run printing? First of all, it offers improved quality of printed materials. In the past in order to avail of cost effective printing, the alternative is to avail of lower quality printers and copiers. These days it is now possible to print full color materials with no additional prices. Short run printing has made printing high quality materials possible. Additionally, short run printing requires less labor. Traditional printing press operation can be labor intensive from start to finish. Short run printing technology, on the other hand, requires little labor but it needs skilled employee to run a digital press. They have to be knowledgeable about pre-press and print.

Moreover, when revisions have to be made the cost of additional print runs and manual update can add to the overall cost of the document. When you are using short run printing, you make revisions just before the document is printed. And as fewer employees are needed for the short run printing workflow, administrative costs can also be lower. Likewise, the printing company can store your document and print additional copies as needed since your document is done digitally. So when you need additional print runs, the printer can produce additional copies that look the same as the first print run.

By and large, short run printing represents a bond of print technology, Internet development and skilled printers that can only work in the interests of greater sales to the benefit of printers, business owners and customers alike.

For comments and suggestions kindly visit On Demand Color Printing

About the author:

Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.



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