"People are trapped in history and history is trapped in them."James A. Baldwin
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Mp3 Encoding Technology
The MP3 is a complete godsend for anyone who enjoys and appreciates good music. Not only does it afford users the convenience of purchasing music online and ripping from purchased CDs, it also provides the utmost ease in portability. There are more MP3 ...
Technology Should Be A Long-Term Investment--Feel Good About It
The task of researching software products and service providerscan be so daunting that projects are often waylaid until anorganization finds itself making critical business decisionsduring a crisis. Inaction is a course of action which can costan ...
Thats right...FREE Technology!
In a recent survey by the Mercury Consulting Group it stated that some British boards had frozen ICT budgets because they were seeing insufficient evidence of a return from their investments (ROI). Typically, to prove an ROI, ICT departments need ...
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Learn why PR is not just a nice-to-have, but a must-have, for emerging technology businesses
Emerging technology companies face a special challenge when trying to move their offering from the small Early Adopter market to the profitable mass market (Click on above link for diagram and details). Unlike the Innovators and Early Adopters of technology, those in the mass market are pragmatists. They are rarely leaders and want references before purchasing what they consider to be "proven solutions."
A well-executed, sustained PR effort helps emerging technology companies reach the broad audience necessary to find the small number of Innovators and Early Adopters. It can also deliver the editorial mentions, and even endorsements, necessary to convince the mass market that it's safe to buy.
The publicity generated by Public or Press Relations (referred to as "PR") is almost always the most valuable and cost-effective way of promoting an offering. Unlike an advertisement, editorial publicity carries the perception of an unbiased third-party endorsement. And the benefits of a positive endorsement by the media can hardly be understated.
Potential customers turn to the media to learn about solutions, and to help choose between potential offerings. Many prospective customers do not look beyond these endorsements and make purchase decisions based on the credibility of the media.
PR allows an organization to deliver its message to large audiences. Magazines and newspapers, whether on paper or online, typically measure their circulations in the tens- and hundreds-of-thousands. Broadcast media, like radio and TV, typically measure their audiences in hundreds-of-thousands and millions.
A company that is "in the news" is more visible and more interesting. Good publicity can attract capital, partners and employees as well as potential customers. It can position a business as "the expert", "thought leader" and " go-to people."
Frequently, publicity begets more publicity. This means that a sustained PR campaign can be significantly less expensive than, for instance, a typical advertising campaign in terms of both marketing ROI and total dollars spent.
About the Author
Agnes Lamont is a partner at MarketingSage. The company provides strategic marketing advice and a talented team of experts to implement marketing programs. MarketingSage also provides do-it-yourself resources that enhance marketing productivity.
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 Altium supports the next generation of robot designers - Presse Box
Altium is again sponsoring the FIRST Robotics Competition (FRC). FIRST (For Inspiration and Recognition of Science and Technology) is a not-for-profit organization.
Wall Street Beat: IT faces tough start to 2009 - CIO.de
Layoffs and other cost-cutting announcements from EMC, Lenovo, On Technologies and Logitech, piling on earnings warnings from Intel and Time Warner, are putting a damper on the ...
Volker Smid ist neuer Chef in Deutschland - Computer Woche
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Neuer Chef für HP Deutschland - ChannelPartner
Volker Smid ist der neue Vorsitzende der Geschäftsführung der Hewlett-Packard GmbH . Der HP-Aufsichtsrat hat den 50jährigen mit Wirkung zum Januar 2009 an diese Stelle berufen ...
EV Group and Brewer Science Establish Ultra-thin Wafer Bonding Lab in ... - Presse Box
(pressebox) St. Florian, Austria and Rolla, 08.01.2009 , EV Group (EVG) and Brewer Science, Inc., today announced the installation of an EVG 500 series wafer-bonding system at ...
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