"Business, that's easily defined - it's other people's money."Peter F. Drucker
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Basic E-Commerce Web Site Design
Nowadays, with the all-pervasive power of the internet, no one in business can afford to be ignorant about basic e-commerce web site design. After all, most brick-and-mortar retailers and wholesalers have some sort of internet presence–even ...
How to Avoid the 12 Common Web Design Mistakes
How to Avoid the 12 Common Web Design MistakesCopyright 2002 by Herman Drost Are people visiting your web site but not buying? This may be asign and the time to do some redesign of your web site. Oftenyou are so close to what you have created, that you ...
The Web Designer's Toolbox
When you're a web designer, there are lots of little programs that you'll gradually accumulate to make your life that little bit easier. When you've spent hours doing something by hand and you're dreading ever having to do it again, it can be a big relief ...
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In order to master the art of web design, designers must follow the subsequent pointers:
1. Web designers are marketers per se. Web sites are all about advertising products, ideas and services. Thus, a web designer has to understand the mindset of marketers in order to create a design that sell.
2. Read, read and read. We do not experience everything. Thus, our tendency is to learn from others. Reading web design books, newsletters and tips are pretty valuable since they can save you time and effort. Basically, books are more conclusive than newsletters and tips however, they are for free and mostly updated.
3. Narrow down your target market. You cannot please everybody same thing that you cannot be good at everything. Thus, this fact calls for the narrowing of your target market. Even in the interface of the so-called web design, a designer cannot claim that he is an expert at anything or everything about the needs of a website. It is better to pick a certain audience and try to be good at catching their attention, preference and choice. This practice allows you to be best at a given area thus developing expertise.
4. Answer your target audience's needs. In order to answer the visitor's needs, web designers must know what kind of visitors his site is welcoming. Do they belong to the younger generation or otherwise? What do they want from your site? Are these information, details and pleasures in your site in order to get their undivided attention and loyalty? Bear in mind that colors, font size, style of graphics, contents and the entirety of the site affects viewer's decision and choice.
5. Know the basics of SEO and copywriting. Though Search Engine Optimization and copywriting are not directly related to designing, still, designers must have basic knowledge about them. This is because web designing is intertwined with marketing, use of keywords and visibility.
Aside from that, designers must also have knowledge of the programming basics. If not, the tendency is waste time or to create a mediocre or unsatisfactory design to the detriment of the sites.
6. The primacy of functionality. If ever you are faced to make a decision between a web site's aesthetic form and its functionality, you have to be firm in upholding the latter. Not everything that is pretty is 'saleable'. Besides, you don't create web sites for the sake of making it nice-looking.
Above anything else, the site must be functional so as to cater to every visitor's wants and needs. Appearance is a means to catch visitor's attention nevertheless, it is not the end. If a designer prioritizes appearance alone without considering its primary consideration the web site's marketability will suffer.
7. Know when to break the rules. Rules are only guidelines, if you feel that the rules are inappropriate for a certain creation follow your heart's desire and venture on an experimental adventure.
About the author:
Please visit Web Development Services Pros site at http://www.webdevelopmentpros.com for comments and inquiries regarding this article.
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 Cygnus Custom Marketing Honored by Custom Publishing Council with Pearl Award for Best Overall Web Design (PR Newswire via Yahoo! Finance)
Cygnus Business Media, a leading diversified business-to-business media company, announced today that its Cygnus Custom Marketing division garnered a first place Gold Award at the Custom Publishing Council's fifth annual Pearl Awards for Best Overall Web Design for its portal CygnusCustomMarketing.com.
News buys Web design firm (Hutchinson News)
The Hutchinson News has acquired LogicMaze, a Hutchinson-based Web design and small business marketi ...
Web Site Scripps.org, Designed by PINT, Inc, Garners Awards for Best Site, Best Newsroom. (PRWeb via Yahoo! News)
A World of Healing" site takes top honors in prestigious program. The newly-redesigned web site for Scripps Health received a Gold award in the Best Site Design category of the 2008 eHealthcare Leadership Awards. The site also received a distinction in the Best Newsroom category. San Diego-based Web design firm PINT, Inc. updated the site.
Web design firm's span reaches from Dnieper to Danbury (The News-Times)
DANBURY -- Ukraine natives Alexander Oleshko and Stanislav Ptushkin grew up on opposite sides of their home country before moving to the United States with their families to the same Danbury apartment complex.After meeting, the two soon found they had more in common than just the eastern European country of their births -- principally, a knack with computers and developing Web sites.
Design Agency Launches Obama Poster Contest (WMUR New Hampshire)
A New Hampshire graphic design agency has launched a contest to design a poster commemorating the inauguration of President-elect Barack Obama.
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