"Mine was the role of the oilcan in making the machinery clunk around."Hugh Casson
|
| |
The One Vital Web Design Element That Virtually No One Is Telling You About
The One Vital Web Design Element That Virtually No OneIs Telling You Aboutby Doug Parr (c) 2002http://www.smallbiz2000.comYou've probably seen articles that cover the "Top Ten Web DesignMistakes" or something to that effect. They all seem to say thesame ...
Website Design For Small Businesses
There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence? When choosing which company you would like to build your website, ...
Why does anyone need a professional Web Designer?
Why does anyone need a professional Web Designer? With a plethora of website design and website building tools available today why does anyone need a web designer? In fact, if you shop around, you can build a well presented web site for free. So why ...
|
|
|
| |
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:
•Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your "welcome" or "home" page, you are losing customers. She wants information, and that movie is standing in her way. She may not wait to see what is on the other side.
•A pretty "landing" page. If your prospect types in www.widgets.com (or clicks on it in her search engine result) and is greeted with "click here to enter", she is just as likely to hit her "back" button instead.
•Reverse type. Reverse type is basically white letters on a black background (the 'reverse' of what is normal). It looks cool and hip. But it is a pain in the rear end to read. Add that to the fact that people read a computer screen 25% slower than paper anyway, and you are just making it too difficult. Many people simply will not make the effort.
•Small print. I'm not talking about legalese. I'm talking about using a font that is too small. Once again, it is harder to read on a screen than it is on paper. If your font is smaller than 12 points, and especially if it is smaller than 10, you are asking too much of your prospects. I know it looks cool, but looks don't make sales.
•Distractions. If anything on your page is blinking, moving, changing color, or in any other way drawing your prospect's eye away from the words he is reading, your bottom line is being hurt. The same goes for busyness. If there is too much on the page, even too much print, it will not be read.
Your web site may not look as exciting, but getting rid of these design elements will make your bottom line a thrill. And that is about as exciting as it gets!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com/>www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
|
|
|
|
|
|
Warning: Call-time pass-by-reference has been deprecated - argument passed by value; If you would like to pass it by reference, modify the declaration of xml_set_object(). If you would like to enable call-time pass-by-reference, you can set allow_call_time_pass_reference to true in your INI file. However, future versions may not support this any longer. in /mnt/web7/31/89/51742389/htdocs/webdesign/rss3.php on line 37
 Konferenz ĂĽber Energieeffizienz und Beleuchtung als Teil des 100.000 ... - PressePortal.de
London (ots/PRNewswire) - - Livechat-Sitzung mit dem "Energie-Zarr"- Richard Zarr, Chief Technologist von PowerWise Solutions bei National Semiconductor zur Erörterung eines ...
Lengen spricht fĂĽr PayPal. - kress.de
Alexander Lengen (Foto), 35, ist neuer Pressesprecher des Internet-Zahlungsdienstes PayPal . Als Senior Manager Corporate Communication leitet er die Unternehmenskommunikation und ...
denkwerk verpasst YAVIDO den mobilen Schliff - Presse Box
(pressebox) Hamburg/Köln, 03.12.2008 - YAVIDO Urban Music Network präsentiert seine Handy-Plattform YAVIDO mobile ab sofort im neuen Gewand und mit verbesserter Funktionalität ...
FĂĽr die Krise gerĂĽstet - N24
Die Finanzkrise macht auch vor Suchmaschinen-Spezialist und Boom-Unternehmen Google nicht Halt: es muss gespart werden. Googles neuestes Projekt, der Browser "Chrome", ist quasi ...
Nach Stich und Faden - Badische Zeitung
Der verzückte Ausdruck auf den Gesichtern, das Leuchten in den Augen – man könnte meinen, es sei schon Weihnachten. Doch es sind nicht Geschenke, die den fünf jungen Frauen ...
|
